Creative New Zealand advertising
Over the years New Zealand has produced some quality advertising. The kind that has great acting, humor, creates new popular sayings and still gets the message across. I’m not talking about the annoying jingles and price slashing, but the ads that make you take notice. With drunk/drug driving a problem in New Zealand as well as the rest of the world some clever people have come up with some new ways to get the message across rather than the shock advertising that so many ads in this category display.
Back in the year 2011 an anti-drink driving ad campaign was launched that became a Kiwi pop culture phenomenon. It set off a chain reaction of parodies, memes, t-shirts and clocked up over a million YouTube views. The phrase “you know I can’t grab your ghost chips” is still voiced when the right occasion arises. The ad targeted at young male Maori drivers uses humor to get the message across that it is choice to stop a mate from driving drunk.
This online anti-drug driving ad became an instant hit. It features three Maori children arguing over which of their dads drives the best while “blazed”. The ad was created by oscar-nominated director Taika Waititi and has clocked up over 2 million views online. The kids acting as their dads is comical, but shows how a parents actions can rub off on their children.
This ad uses a mix of CCTV footage and interviews with shop owners to portray the actions of customers in their shops who are stoned. The message is that if people under the influence of drugs can act this way then should they really be behind the wheel. I love the one liner “what does a grown man want with 12 frosty pigs?”.
This is just a taste of some of the decent advertising that New Zealand creates. Sure we get the terrible stuff too, but in between it there can be wise words spoken.